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What’s new in Pencil

AI moves fast and Pencil keeps pace. Pencil’s model-agnostic, open-garden approach means you get the latest innovations in AI creativity right here. Stay looped in about the platform’s latest features, models and capabilities.

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Pencil and GWI close the gap between audience insight and creative execution

Pencil and GWI launch a new Insights Agent that brings real-time consumer intelligence directly into the creative workflow, closing the gap between audience insight and execution.

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News

Pencil and GWI Launch Insights Agent

Bring real-time consumer intelligence into every creative decision.

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Oliver Wins Samsung LATAM with Pencil

Oliver builds Samsung's regional marketing operation on Pencil.

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From Idea to Ad in One Editor

Generate, edit, and finish ads without leaving the editor.

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Google's Latest Image Model in Pencil

Bring Nano Banana image generation into your creative workflow.

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Pencil Launches on Google Cloud

Enterprise teams can now access Pencil through Google Cloud Marketplace.

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Measuring GenAI's Carbon Impact

New tools help marketers quantify GenAI-related emissions.

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Google Veo 2 Comes to Pencil

Create high-quality AI video with Google Veo 2 inside Pencil.

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Pencil Partners with Adobe

Adobe Firefly now integrates directly into the Pencil platform.

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Preparing Students for the AI Era

Northwestern uses Pencil to bring practical AI skills into learning.

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Ethical GenAI for Enterprise Brands

A first-of-its-kind package helping brands adopt GenAI responsibly.

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