Marketing’s GenAI operating system

Trusted by the world’s leading advertisers to embed GenAI into how marketing actually runs.

Creator:
Lorenzo Leoni Sceti
Ohyo Favis
Patrick Uson
Pete Williams
Juliette Suvitha
Lorenzo Leoni Sceti
Embee Medrano
Cedric Mendoza
Ohyo Favis

The same woman sits peacefully inside a transparent bubble floating...

A hand tilts a metal shaker and slowly pours a spicy margarita into...

High-resolution cinematic video of a couple releasing a glowing sky...

A sleek blue snake slowly slithers its way up and around the bottle...

A golden hour scene on a mid-century modern seaside patio inspired...

The same blue car keeps driving smoothly along the countryside road...

A man pressure washes a sunlit patio in front...

A medium shot of a Renaissance-era sculptor man in his 40s wearing...

Generate a bright, lifestyle shot of a hand holding a pastel pink &...

The same woman sits peacefully inside a transparent bubble, floating slightly above the ground, calmly enjoying a spoonful of strawberry ice cream. Keep her expression and motion slow, graceful, and relaxed. Meanwhile, the world around her — the busy station, people walking, commuters rushing — continues to move quickly and chaotically, emphasizing the contrast between her calmness and the fast-paced background. Maintain the same lighting, color tones, and camera perspective. The bubble should shimmer softly, reflecting light as she takes a bite of the ice cream in slow motion.

Lorenzo Leoni Sceti
Google Veo3

A hand tilts a metal shaker and slowly pours a spicy margarita into the glass. The liquid flows steadily, catching the light as it fills the glass, with no camera movement.

Ohyo Favis

High-resolution cinematic video of a couple releasing a glowing sky lantern into the evening sky. The scene is framed from behind or slightly to the side, so their faces are not emphasized, focusing on their hands gently holding the lantern and the lantern’s soft, warm glow. The sky transitions from warm sunset tones near the horizon to deep twilight blues above, dotted with faint stars. The lantern slowly ascends, its light reflecting softly on their hands and clothing. The camera performs a slow, subtle arc or upward tracking shot, following the lantern as it rises, capturing the gentle movement of the couple and the flutter of surrounding fabric or hair. Soft, romantic, volumetric lighting emphasizes warm highlights, subtle shadows, and the lantern’s glow, creating a dreamy, intimate, and heartwarming mood. Minimalist and cinematic style, avoiding text, logos, or staged poses. Designed for 3–6 second duration, seamless looping, suitable for 1:1, 9:16, and 16:9 formats.

Patrick Uson
Google Veo3

A sleek blue snake slowly slithers its way up and around the bottle of whisky, coiling itself in smooth, deliberate spirals. Its scales glisten under the soft lighting as it tightens its grip, eventually pausing with its head raised protectively behind the bottle

Pete Williams
Google Veo2

A golden hour scene on a mid-century modern seaside patio inspired by Gio Ponti, featuring bold geometric tiles and sculptural white furniture. Two Spritz glasses glisten on a terrazzo table, their vibrant orange tones illuminated by the soft, low sun. A pitcher of Spritz rests beside them, partially framed by a draped silk scarf patterned with subtle Italian motifs over the patio railing. The calm sea stretches into the distance, tinted in gradients of amber, blush, and rose gold from the setting sun.

Juliette Suvitha
Google Veo3

The same blue car keeps driving smoothly along the countryside road at sunrise. Maintain the exact lighting, mood, and realism — golden light, gentle morning mist, and rolling hills. As the car moves forward, the camera slowly pans around to the front angle, revealing the open road stretching ahead and the wide scenic landscape bathed in sunlight. Keep motion natural and cinematic with a smooth tracking shot that transitions into a wide, panoramic view of the journey ahead.

Lorenzo Leoni Sceti
Google Veo3

A man pressure washes a sunlit patio in front of a modern white house with a red tile roof. The scene shows the water jet cutting through grime on the stone tiles, leaving a visibly cleaner surface behind. The man wears a navy t-shirt and jeans, focused but content. Water splashes and reflects the sunlight as the pressure washer hums steadily. Lush greenery frames the yard in the background, and the overall mood is productive and satisfying, capturing the transformation of the patio as he works.

Embee Medrano
Google Veo2

A medium shot of a Renaissance-era sculptor man in his 40s wearing a renaissance long oversized dark tunic, and has a glorious beard. He is in his grand art studio, holding a trimmer like a sculptor’s chisel. He gazes intently at a half-sculpted marble bust of himself, perfecting his beard with precision. Soft golden light streams in through an arched window, casting warm highlights over the marble textures and dust particles floating in the air. The scene blends classical artistry with modern luxury, dramatic yet humorous. 55mm lens.

Cedric Mendoza
Google Veo2

Generate a bright, lifestyle shot of a hand holding a pastel pink and blue ice cream in a waffle cone at an amusement park. The ice cream appears soft and creamy with gentle swirls, slightly melting under warm daylight. Colorful rides and lights are visible in the background, softly out of focus, creating a playful and cheerful atmosphere. Subtle motion is present as people and attractions move in the distance while the hand remains steady in the foreground. The overall mood feels fun, summery, and nostalgic, with vibrant colors and natural light enhancing the scene.

Ohyo Favis
Article

From Testing to Trusted: The 5 Moves Indeed Used to Scale Pencil
Case Study

From Testing to Trusted: The 5 Moves Indeed Used to Scale Pencil

How Indeed took AI from pilot to practice: five moves that made creative safer, faster, and performance-ready.

Feature

News

Pencil Launches on Google Cloud Marketplace
News

Pencil Launches on Google Cloud Marketplace

Availability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platform

Veo 3 is available in Pencil
News

Veo 3 is available in Pencil

We're thrilled to announce that Veo 3 is now live in Pencil

A New GenAI Carbon Calculator to Measure Sustainability Impact
News

A New GenAI Carbon Calculator to Measure Sustainability Impact

Brandtech releases white paper with Scope3 that aims to measure Gen AI environmental impact and a carbon calculator to help marketers understand their emissions.

Announcing our latest model integration, Google Veo2
News

Announcing our latest model integration, Google Veo2

Brandtech Announces New Collaboration with Google Cloud to Integrate Veo 2 into Brandtech’s Gen AI Marketing Platform

Announcing our Adobe Partnership to Revolutionize GenAI for Global Brands
News

Announcing our Adobe Partnership to Revolutionize GenAI for Global Brands

Brandtech’s Gen AI marketing platform Pencil Pro unveils Adobe Firefly Services integrations, which give immediate, seamless access to Adobe creative tools and Gen AI foundation models.

GPT-5 is LIVE NOW in Pencil
Feature

GPT-5 is LIVE NOW in Pencil

Topaz Labs AI Enhancement Is Now Live Inside Pencil
Feature

Topaz Labs AI Enhancement Is Now Live Inside Pencil

AI Agents Are Now Live in Pencil
Feature

AI Agents Are Now Live in Pencil

Figma integration
Feature

Figma integration

How can I Integrate Figma with Pencil?

Photoshop integration
Feature

Photoshop integration

How can I integrate my Photoshop with Pencil?

Runway Gen4 integration
Feature

Runway Gen4 integration

Create Cinematic AI Videos with Runway Gen 4 — Now in Pencil

OpenAI GPT Image 1 integration
Feature

OpenAI GPT Image 1 integration

GPT Image 1 Now in Pencil: High-Fidelity AI Images at Speed

From Zero to 1,000 Creatives: How Salomon Did It in Record Time
Case Study

From Zero to 1,000 Creatives: How Salomon Did It in Record Time

Meet the Moodlings
Case Study

Meet the Moodlings

AI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI Update

Editor Unification: From Idea to Ad in One Place
News

Editor Unification: From Idea to Ad in One Place

Generate images and finish ads in one place. Pencil’s unified editor brings image gen and post-gen tools into the Social Ads Editor for a faster, cleaner flow.

Pencil featured in Google Nano Banana Pro launch - try it NOW
News

Pencil featured in Google Nano Banana Pro launch - try it NOW

Google's latest image generation model is LIVE inside Pencil

Pencil Launches on Google Cloud Marketplace
News

Pencil Launches on Google Cloud Marketplace

Availability on Google Cloud Marketplace provides enterprise advertisers secure, frictionless access to Pencil’s Gen AI marketing platform

Veo 3 is available in Pencil
News

Veo 3 is available in Pencil

We're thrilled to announce that Veo 3 is now live in Pencil

Case Studies

From Testing to Trusted: The 5 Moves Indeed Used to Scale Pencil
Case Study

From Testing to Trusted: The 5 Moves Indeed Used to Scale Pencil

How Indeed took AI from pilot to practice: five moves that made creative safer, faster, and performance-ready.

From Zero to 1,000 Creatives: How Salomon Did It in Record Time
Case Study

From Zero to 1,000 Creatives: How Salomon Did It in Record Time

Meet the Moodlings
Case Study

Meet the Moodlings

AI-Generated Characters Made In Pencil Featured in Google’s Latest Vertex AI Update

Diageo uses AI to Create Content for Every Occasion
Case Study

Diageo uses AI to Create Content for Every Occasion

One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.

Pencil vs the rest...

Compare Pencil to icon
Compare Pencil to AdCreative
Compare Pencil to Adobe
Compare Pencil to Creatify
Compare Pencil to Jasper
Compare Pencil to Writer
Compare Pencil to icon
GenAI model aggregation
Predictive scoring
Agentic foundation
GenAI ROI measurement
Decade of GenAI experience in market
Real GenAI advertising case studies
Enterprise legal terms
Browser-based image & video editing
Total marketing use-case support
Enterprise administration
Brand controls
Open go-to-market model
End-to-end creative and media workflow
Adobe interoperability
Customization
Complementary services