#1 GenAI platform for marketing
The world's most secure, unified and end-to-end AI marketing platform.
Join 3 of the world’s top 10 global advertisers
Diageo uses AI to Create Content for Every Occasion
One of the biggest advantages of AI in creative work is the ability to produce more specific, tailored content for different moments throughout the year.
Google is Adapting its Workflows to Take Advantage of AI
Google piloted a series of AI-led content creation workflows across different regions and marketing teams.
Unilever Is Using AI to Rethink Asset Creation
To fully capitalise on the efficiencies AI offers, Unilever recognised that rethinking their marketing workflow was just as important as adopting the technology itself.
Access The Top GenAI Models In One Place
Access the world’s best text, image, video and audio models—including OpenAI, Google, Adobe, Runway, Bria and Getty—through a single contract and UI.
- One AI investment covers every model now & in future
- Unified legal, pricing, and governance across models
- Bring‑Your‑Own (BYO) model option for proprietary AI
.png)
Built For The Age Of GenAI Agents
Deploy specialised AI agents inside a secure workspace to handle briefs, production tasks, and optimisations—then evolve them as your needs change.
- Choose from a marketplace of pre‑built agents
- Spin up custom agents in minutes
- Works with Google AgentSpace to avoid agent lock-in
.png)
Enterprise‑Grade Legal Terms
One master agreement covers every model, asset, and user so you can scale GenAI with confidence that your IP remains yours.
- Fortune 500-grade indemnities & SLAs
- No‑train clauses block data entering public models
- Audit‑ready logs record every prompt, version, & action
.png)
Total Marketing Use Case Support
Pencil helps you create for the entire customer journey—from social ads to emails to landing pages—within a single, connected platform.
- 50+ channel‑specific templates & agents out of the box
- Central asset library keeps your brand consistent
- Data from every touchpoint feeds back into creation
Enterprise Administration & Governance
Granular permissions, SSO and policy controls make it easy to roll GenAI out to thousands of users without sacrificing security.
- Role‑based access control for complex org structures
- SCIM provisioning and SSO ready on day one
- Centralised administrator governance controls
.png)
End-to-End Creative & Media Workflow
Ideate, approve, publish and optimise in one place so insights flow seamlessly from brief to performance, and between all your agencies.
- Briefing, concepting, storyboarding and production
- One‑click publish to Meta, TikTok, Google and more
- Continuous performance feedback loop
.png)
GenAI expertise in service and support
Tap Brandtech's global network of AI strategists, creatives and engineers to accelerate every stage of your GenAI journey.
- Enterprise onboarding and change management
- Creative services for specialist or extra capacity
- 24/7 support with dedicated customer success
.png)
Predictive Scoring
Automatically score every creative against your first‑party performance data so teams know what to publish before they spend a cent on media.
Gen AI ROI measurement
Track the exact time, cost and performance lift delivered by GenAI across every team or agency partner—all within Pencil.
A Decade Ahead in GenAI
Since 2018, Pencil has delivered production GenAI advertising for thousands of brands, giving you years of proven learning in a market just catching up.
Proven GenAI Ad Case Studies
Browse real campaigns that achieved 62 % faster delivery, 55 % lower costs and 40 % higher ROI—and copy what works for your brand.
Browser‑Based Image & Video Studio
Create, edit and version rich media directly in the browser—no heavyweight desktop installs, no file‑sharing hassle.
Centralised Brand Controls
Lock in your fonts, colours, tone and claims so every AI suggestion stays on‑brand automatically.
Open Go‑To‑Market Model
Work with—never against—your existing agencies, channels and tech stack, keeping you in control of
fees and data.
Adobe‑Native Interoperability
Round‑trip PSD and AEP files between Pencil and Creative Cloud without losing layers, metadata or quality.
Tailored to Your Stack & Data
Pencil’s services team bends the platform to your unique requirements—from private clouds to bespoke predictive models.
