Blog
How Two Haircare Brands Used GenAI to Rework Existing Campaigns
Haircare marketing isn’t just about showing off a product, it’s about reflecting how people see themselves and their identity. Whether it’s creating visuals that celebrate diverse hair types or fine-tuning a campaign for a specific audience, the work is often intricate and time-intensive.
Wordmarks: How to Add Text to Product Images
Gen AI can now do more than generate impressive visuals - it can also create precise text and wordmarks. Everything from logos to detailed branding elements can be created with exceptional clarity and accuracy.
Up Close and Personal: Rendering the Human Form using AI
One of the most remarkable aspects of AI is its ability to render the human form, but creating faces and body parts that feel authentic demands patience and precision.
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Content References: Bringing Your Vision to Life
As creatives, we spend a lot of time trying to describe our vision to other people. When words don’t do us justice, we turn to moodboards or artistic references. It’s now possible to do the same when prompting AI.
Size Matters: How to use Gen AI for Macro Photography
Macro photography plays a crucial role in bringing products and brands to life - whether it’s capturing the curve of an eyelash, the sparkle of a wedding ring, or a dewy blade of grass.
Plastic or Fantastic: Achieving Emotional Expressions with AI
The ability to convey authentic emotions is a cornerstone of compelling storytelling. Faces tell stories, and expressing nuanced emotions in portraits is crucial to eliciting a genuine connection with your audience.
Cooking Up A Storm: How to use Gen AI for Food Photography
Orchestrating a successful food photoshoot used to be time-consuming, costly and generally pretty daunting. With AI, you can now get a customer’s mouth watering without even turning the oven on.
AI Scent to Impress: Product Shots for High-End Fragrances
Visuals for high-end products demand meticulous attention to detail and sophistication - and inevitably, with that kind of quality, your production costs are going to be pretty high. Among the most costly and difficult shoots, sits the fragrance category.
Familiar Faces: Creating "Normal" People using Gen AI
For years now, the advertising world has steered away from conventional and idealised standards of beauty. The intention, instead, has been about crafting campaigns that resonate with the diverse realities of everyday life. Authenticity is the new north star.
